Logos and Marks

The University of Virginia Licensing Office will help individuals, companies, departments and organizations secure the proper licensing agreement with Fermata Partners. The University of Virginia Licensing Office administers limited use agreements for the use of UVA incidia for specific commercial purposes only.

Click Here to Download the Logo Sheet

Guidelines

  • All products and artwork are subject to the approval of the University's Licensing Office and must be appropriate to be associated with the University's brand, image, and mission.
  • It has been determined by the University that the following products will NOT normally be licensed:
    Alcoholic beverages and statements promoting the use of the alcoholic beverages
    Bathroom articles (toilet seats, toilet paper, etc.)
    Sexually suggestive statements or articles
    Statements infringing other schools
    Political, sexist, racist, religious products and/or statements
    Items of poor quality in relation to the proposed sale price
    Products bearing the name or likeness of or otherwise promoting a current University student-athlete
    Any item not meeting minimum standards of quality and good taste or having abnormal product liability possibilities (athletic equipment, food stuff, products that due to content are unusually short-lived) as determined by the Licensing Director.
  • Remember to include the appropriate trademark symbols.
  • The areas behind and around University of Virginia indicia must remain unaltered.
  • Design elements may not be placed on top of or behind the Rotunda or V-Sabre marks.
  • The Rotunda marks and V-Sabre marks must have free space completely around the mark and the V-Sabre mark must be printed on a solid background.