Look for the Label

Look for the label! The Genuince College Product label. Product that has been approved and licensed by the University of Virginia will bear one of these labels.

image of official Genuine College Product tag.

To ensure that you are purchasing product that is authentic UVA and supports the University's scholarship programs, look for this label before you buy. If the product does not bear this logo, you can assume that the product is not officially licensed by the University of Virginia.