Helpful Tips

NIL is a term used to refer to the compensating of student-athletes for the use of their name, image & likeness. Examples include being compensated for social media posts, endorsements or appearances. NIL activity cannot be pay-for-play (that is, in return for athletics participation or achievement), and cannot be an inducement to attend the University of Virginia.

The University has discretion to preclude a student-athlete from participating in NIL activities while engaged in academic, department, or official team activities. Academic activities include, but are not limited to, class, tutoring, meeting with an academic coordinator, or academic services.

Please note that an NIL agreement cannot be predicated on performance or being on a team, as that would be considered impermissible pay-for-play. Additionally, while you are permitted to obtain representation for NIL purposes, the representation cannot pursue professional athletic opportunities (if they do, your eligibility will be jeopardized).

If you wish to use any University logos or marks, you must contact the Director of Licensing for authorization.

You can contact student-athletes or their representation about an NIL opportunity. You can find contact information for student-athletes HERE.

In the past, businesses have had student-athletes make appearances for them, engage in social media campaigns, market services and products, and much more. While there is no minimum level of compensation that must be provided, compensation must be in exchange for work performed.

If you become a student-athlete at the University of Virginia, the University, together with its partners, will provide you with NIL education and resources. Additionally, you will have the opportunity to engage with CavFutures, the official NIL Collective of the University of Virginia.